Accumulating Savings

          A function performed by financial institutions is the accumulation or gathering of individual savings. Most individuals, businesses, and organizations do not want to take the risks involved in having cash on hand. Even id cash amounts are relatively small, they are put into a depository institution for safekeeping. When all the deposits are accumulated in one place, they can be used for loans and investments in amounts much larger than any individual depositor could supply. Depository institutions regularly conduct advertising campaigns and other promotional activities to attract deposits.