The Communications Industry

          The extent of the commnications industry in the United States is a modren phenomenon; it includes newspapers, television, radioo, telephone and telegraph services, magazines, the Postal Service, private postal companies, duplicating equipment, and any other means of conveying messages.
          To appreciate the importance o our communications industry we need only ask ourselves how often we use the telephone, watch television or listen to radio, read a newspaper or magazine, go to a movie or concert, notice an advertisement, or prepare messages for distribution to others. Can you imagine the business world operating without the U.S mail or the telephone? The American Telephone and Telegraph Company is considered a public utility because it is subject to regulation by the various states and the federal government. All other communications firms are private companies, except the government Postal Service. The huge employment provided by these various communications firms is obvious.
          The vast entertainment industry comprises many individual firms as well as individual performers and is generally considered a communications medium. Although its services represent the satisfaction of a demanded service. It is not normally considered essential to the basic needs of most people. It is often used, however, to pursue business objectives by other firms.
          It is obvious that this tremendous communications industry has many facets. Its services are essential to the modern business world. Communications cuts across all facets of the business community and affects the internal operations of each individual firm.